Long tail keywords are around 3-4 words that target a very specific search. Say someone is looking for a specific product. If you use Long Tail keywords to target their query, they may come across your site. You can increase organic traffic, which can increase sales.
The keywords are typically used by incorporating them into pages (On-page SEO) to boost your search engine rankings. However, you can also use long-tail keywords to accurate target ads. This is especially useful if your in a common niche, where large big companies are willing to place expensive bids on the more general keywords.
Try our Free Long Tail Keyword Generator tool that helps you find profitable keyword suggestions directly from Google search.